Logo - protecting

 

Our logo should be displayed prominently and clearly to maximise its impact. Allow it to breathe by preserving a minimum clear space zone around each of the four sides. The minimum clear space zone is measured using the height of the ‘n’ of ‘novo’, as shown.

Use the clear space zone between the logo and other graphic elements such as type, images, other logos and the edge of pages, to ensure it retains a strong presence wherever it appears. Where possible, allow even more space around the logo.

Minimum clear space zone



Minimum size
To maintain legibility, the minimum size for reproducing the logo is 12mm.

Exceptions
Where available space is limited, ie. PowerPoint presentations, websites or PDA screens, the minimum size and minimum clear space rules cannot always be observed. You must, however, still ensure optimal legibility within the given space.