Typography

 

Frutiger has been selected for its clarity and legibility. Verdana since it looks very much like Frutiger, it reads well on the screen, and it is a standard font of the Microsoft Office package, overall making it a very suitable font for screen-based communication.

Frutiger should always be used in printed material, such as our annual report, ads, brochures and so on.

Verdana is to be used for all electronically based material such as websites, Word documents, PowerPoint presentations and e-mails.


Frutiger is a powerful identifying element when used carefully and consistently. Frutiger is selected for its clarity and legibility, and its straightforward, open appearance supports and builds our brand personality.

We use three weights of Frutiger: 45 (Light), 55 (Roman) and 65 (Bold). It is available globally for PC and Macintosh systems.