Typography - style

 

 

The way we use type helps the reader to navigate a document and creates a distinctive, consistent look across all our communications. Each weight of Frutiger has a specific role to play.

 

• Italic should only be used for a limited amount of text, for example headlines, subheadings, captions and when emphasising text.
  
• If emphasis is needed within the text, use Italic. Never use Bold within the body text (print media only).
  
• Text set in capitals should only be used for a limited amount of text, for example headlines, subheadings and captions.
  
• Text may be ranged right or left. Avoid centring of text.
  

Specific examples

Find more examples of typography in the Toolbox.