Visual expression

 

Imagery is the most powerful form of visual expression: used in combination with our logo, type, colour and language, our imagery creates a distinctive look and feel that will always be associated with our brand.

The core concept in our visual expression is the use of contrast to create a balance:

Background colours are always toned-down (usually grey) to signify the professionalism, competency and clarity of our business.

This neutral and clean background effectively sets off the expressive photos as well as the more vibrant colours of our CVI, to signify the dynamic aspects of our brand - the values that set us apart.