Publications

Publications and advertisements

Maintaining a consistent look and feel in our printed material is a very important part of our effort to communicate our brand.

The positioning of our logo

its relationship to other graphic elements

the use of colours and type (Frutiger)

The use of photographic images

must be balanced consistently.

Below you can see examples showing how to apply the CVI guidelines when designing publications for print and advertisements. They should not be considered as exact layout guidelines, but you should always apply a similar look and feel to the publications and advertising material you create.


Examples