CVI

Welcome to Novo's Visual Identity

Everything we do - the decisions we make, the way we behave, the way we look and how we communicate - influences the way we are perceived. We want to ensure that our reputation is a true reflection of the energy and commitment we have for our work so that we exceed expectations and set ourselves apart from our competitors.

Novo's mission is reinforced by a defined set of attributes giving direction to the way we work. Our visual identity expresses this positioning through the consistent application of our logo, type, colour and imagery.

The purpose of this site is to outline the principles for working with our identity. It provides an overview of our identity elements: the logo, corporate colours, type and imagery and demonstrates how, when used in combination, these elements define and express our brand in a distinctive way.